Allie is the Founder and CEO of Veracity Selfcare, a next-generation beauty and wellness brand empowering women to understand the connection between their skin and their broader health through at-home testing and a holistic, data-driven approach to skincare. Their products are at the forefront of clean performance, excluding all endocrine disruptors and safe for all life moments, including pregnancy and breastfeeding. Prior to founding Veracity, Allie was the CEO of the women’s fashion brand, Cynthia Rowley where she led the transformation to direct-to-consumer and more than doubled the business in two years. She has extensive experience in the beauty industry through her time at some of Estee Lauder’s best brands, including Origins, Clinique, and La Mer. She also has broad consumer experience through her time as an investor at L Catterton. She holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School.