(125c) Using Text-based Predictive Models to Find New Opportunities for Business to Business (B-to-B) Growth

As many product innovations are driven by end-user feedback, B-to-B businesses are challenged with developing new technologies ahead of emerging consumer needs. Dow Inc. helps its business units with this challenge through an internal market insights service offering. This multi-functional team assists in directing the business units to the appropriate capability, such as licensed self-service analytics tools, external consultancy engagements, or in-house text analytics solutions. In this talk, we will describe the service architecture and provide an example of how we have developed market listening predictive models to enhance growth for our businesses