(4a) The Digital Transformation Promises to Change Innovation in the Materials Industry. Will It?

The industry is challenged to innovate faster than ever while also delivering sustainability improvements that require profound change through the value chain. Simultaneously with that pressure, digitalization and AI are advertised as revolutions that has caused many to fear becoming obsolete. This dichotomy of extreme pressure and emerging, revolutionary technologies is causing fast, significant change in the industry and the innovation process. In this talk, I would like to share my view on what this impact will be, what risks exist, and what, in my view, will drive long-term success.