(189a) Branding for Nerds: Know and Market Your Value
AIChE Spring Meeting and Global Congress on Process Safety
2022
2022 Spring Meeting and 18th Global Congress on Process Safety Proceedings
Topical B: Leadership Development – Professional Skills to Catalyze your Career
Branding for Nerds: Know and Market Your Value
Wednesday, April 13, 2022 - 3:30pm to 5:00pm
A brand is not a logo, cartoon character, or tagline. A brand is a promise of value. We all have a brand, which consists of what we can do to serve our community. In hs session, we will delve into how to identify and market your brand to amplify your professional reputation and open doors for career opportunities.