David White is a senior analyst at the ARC Advisory Group (Email: DWhite@ARCweb.com), where he is responsible for research into analytics and big data. He uses his 20 years of experience from many industries to research the art and science of getting the right information, to the right people, at the right time. Choosing an appropriate analytics solution is vital. But, many other factors are also crucial for an analytics project to create lasting business value. With this in mind, his research has two goals: To help technology buyers get the most value from their investments in analytics; and to help suppliers shape their analytics product and marketing strategies. Immediately before joining ARC, he researched business analytics for the Aberdeen Group, serving clients such as SAP, IBM, Qliktech, and Tableau. Before that, he worked in marketing roles for companies such as Oracle, Cognos, Dimensional Insight, and Progress Software. He received a BS in computer science from the Univ. of Hertfordshire and an MBA from Cranfield Univ., both in the UK.