Dr. Ian Willetts, is Vice President Process and Simulation at AVEVA, responsible for the global management of the Design, Simulation and Training business. Ian has thirty years of experience applying process simulation and optimization solutions in the process industries. He has held several positions at AVEVA including Managing Consultant, Global Practice Director for Optimization, DYNSIM Product Director, Global Practice Director for Simulation & Training and now has overall business responsibility. Ian is an established industry thought leader who has published dozens of articles in industry leading publications over the years. Ian graduated from Oxford University in the United Kingdom with a PhD in Engineering Science and recently returned after many years to complete his MBA at the Said Business School in Oxford.