Considered to be the nation's foremost expert on green marketing and eco-innovation,Jacquie Ottman is the founder and principal of the NYC-based J. Ottman Consulting, Inc., advisers on green marketing and eco-innovation to Fortune 500 companies and several U.S. government ecolabeling programs. Corporate clients include 3M, Nike, Johnson and Johnson, TetraPak, and Kraft General Foods, among others. She has also helped to guide the marketing of several ecolabels including the U.S. EPA's Energy Star, Green Seal, and SmartWay. She is now the lead strategic marketing adviser to the USDA BioPreferred program for the introduction of the new USDA Certified Biobased label. A sought-after speaker who has been quoted in Forbes, Fortune, Businessweek, The Wall Street Journal and The New York Times, she is the author of four books on green marketing, including the recently released, The New Rules of Green Marketing (Berrett-Koehler, 2011) (http://www.greenmarketing.com/our-book).