Dr. Rich Helling is Director of Sustainable Chemistry for The Dow Chemical Company, located in Midland, Michigan. Rich advises Dow businesses on the use of LCA and related tools to identify opportunities for innovation, differentiate products in the marketplace and create sustainable value for Dow. Rich has been with Dow for 29 years, in a variety of technical and managerial roles in R&D, Manufacturing and Sustainability, and has been based in Michigan, California and France. Rich holds a bachelors' degree from Harvey Mudd College with majors in Engineering and History, a masters' degree in Chemical Engineering Practice from MIT, and a doctorate in Chemical Engineering, also from MIT. He is a LCA Certified Professional. During the non-freezing half of the year in Michigan, he enjoys commuting on his bicycle.