(370c) Radically Accelerate and Improve New Product Development

The challenge facing businesses is that the business environment is changing faster than many companies are changing to keep up with it. This problem manifests itself in multiple ways, one of which is new product and new business development. Many of the old ?tried and true? new product development (NPD) processes and techniques are no longer producing enough or big enough results to meet the growth goals and aspirations of the organization (or business unit). In many cases, the organization is running a traditional stage-gate process, just as the ?book? would tell them to. But in the new business environment, the company is unable to keep up with the pace of change in the marketplace. This session will explore ideas that tackle these company problems:

 Not enough good ideas into the front end of the process in the first place.  Not enough good (and big) ideas getting commercialized.  Commercialization is taking too long.  Our portfolio of ideas is filled with incremental. Not enough in the ?game-breaking? or ?home run? category or part of our portfolio  In general, we're just not getting the ?juice? we need out our NPD process

Learn approaches to new techniques and approaches to drive more (and bigger) ideas out of your NPD and commercialization process and drive growth through strategic innovation in today's fast-changing business environment.