(340c) The Pleasure, Pain and Pitfalls of Starting a New Business

It's hard enough to bring a new product to market or to try to carve out a space in an existing market. But it is a real challenge to not only start a new company, but, at the same time, to also introduce a new business concept to the marketplace. We will discuss some essential elements that contribute to a success model, as well as some situations to avoid in ramping up a business to self sustainability.