(221a) R&D Management Workshop

This workshop focuses upon managing R&D projects from beginning to end. Using a case study, the speakers will delineate challenges involved at every stage of R&D project from a mental image of an idea to a profit making product. Several techniques to improve the creation, optimization, and implementation of ideas and projects will be discussed. These techniques will include: Using Unique Mental Approaches for Idea Generation, Perseverance for idea propagation, definition of the Business Opportunity, New Product Team Formation and Execution via successful Project Management for Implementation.