(33a) Succeeding through Alliances: A Business Strategy

In today's world of complex innovation challenges, alliances are indispensible. Sooner an entity can realize this, faster it can progress. Formation of technology commercialization alliances has been important at Ceramatec, a high technology company engaged in solving tough R&D challenges. Ceramatec has succeeded at spinning off companies, licensing technologies out and in-house commercialization of several technologies due to having alliances at the very core of business strategy. The presentation will discuss case studies and share lessons learned from several years experience.