(5d) Marketing

Robert Beaury (Bob) is currently an instructor of Entrepreneurship and Leadership at Penn State University’s College of Engineering.  His classes focus on teaching engineers and business students how to create and market innovative products.  Bob served as the CEO of Broadband Networks, Inc. (BNI) for ten years and grew BNI to be one of the leading suppliers of distance learning networks. During his year career, Bob has been directly involved in the creation, development and market introduction of more than 100 new products.  His expertise includes building start-up companies and the practical implementation of innovation and product development techniques for cost-conscious, results oriented, organizations.

Philip G. Boyer, M.B.A. - Director of the Engineering Entrepreneurship Minor, The Pennsylvania State University.  Professor Boyer currently teaches entrepreneurship courses and directs the E-Ship Minor at University Park.  Prior to Penn State, Boyer was a marketing product brands manager with the Hershey Company and has since been involved with several start-up companies as a director/owner.  Additionally, Phil has successfully built and sold an upscale golf course.  Phil's primary area of expertise is in marketing and strategic business planning.

The session will be of interest to those who want to learn about MBA programs and content: Those who may be considering enrolling in an MBA program, those who want to understand the type of information that is covered in an MBA program, and those who would benefit from having an overview of the content of a typical MBA program, for example. The speakers are subject matter experts who will take into account the interests and background of chemical engineers in the way that they present the information.   The average student who is enrolled in an MBA program has six years of experience and is 29 years old.  Students with engineering or science backgrounds comprise 35 to 40% of MBA programs.  As a consequence, the session will be highly of interest to young professionals