(65b) A Way of Doing Business in SPANGLISH
AIChE Spring Meeting and Global Congress on Process Safety
2010
2010 Spring Meeting & 6th Global Congress on Process Safety
Process Development Division
How to Do Business-Crossing Cultural Boundaries
Tuesday, March 23, 2010 - 8:55am to 9:20am
Language could be a huge barrier when it comes to business. Speaking the same language does not mean having the same culture. Not because people from Mexico and Argentina, or Puerto Rico and Peru, speak Spanish, it means that they value the same things. Having the right understanding about your customer's cultural values, is important for a successful business deal. This presentation will show the art of knowing what your customer is expecting from your company at the time of doing business.