(65b) A Way of Doing Business in SPANGLISH

Language could be a huge barrier when it comes to business. Speaking the same language does not mean having the same culture. Not because people from Mexico and Argentina, or Puerto Rico and Peru, speak Spanish, it means that they value the same things. Having the right understanding about your customer's cultural values, is important for a successful business deal. This presentation will show the art of knowing what your customer is expecting from your company at the time of doing business.