(31a) Marketing

Tim McCreight is the Marketing Director for AIChE (the American Institute of Chemical Engineers). He has spent more than 25 years building marketing programs that incorporate research findings and customer analytics. His experience includes working on behalf of a wide range of Fortune 100 companies and government entities including American Express, AT&T, Barnes & Noble, JP Morgan Chase, Merrill Lynch and the US Air Force. Since 2004 Tim has managed the marketing, market research and customer analytics efforts for AIChE. Tim holds an MS in Applied Research from Hunter College of the City University of New York.

The session will be of interest to those who want to learn about MBA programs and content: Those who may be considering enrolling in an MBA program, those who want to understand the type of information that is covered, and those who would benefit from having an overview of a typical MBA program. The speakers will direct their presentations to the interests of chemical engineers. The session will be highly of interest to young professionals: The typical MBA student has six years of experience and is 29 years old, and students with engineering or science backgrounds make up 35 to 40% of MBA programs.