(179a) Moving the Needle with All Data, Big and Small

Dow combines the power of science and technology to passionately innovate what is essential to human progress. As a result, data science has been a vibrant theme at Dow for decades, in both the R&D and manufacturing organizations. More recently, the Advanced Analytics team was formed to apply these skill sets to answer broader business questions. Join us in this session to learn about Dow’s analytics journey, using big and small data technology to drive growth. Through forecasting, data and text mining, and optimization and simulation methods, the Dow Advanced Analytics team is poised to add tremendous value to the company’s top line, while becoming an essential partner for decision makers across every level of Dow.