(51i) Applying Predictive Analytics to Develop Actionable Demand Forecasts

The Dow Chemical Company is a leading chemical manufacturer in the world. Dow manufactures plastics, chemicals, and agriculture products. With a presence in over 150 countries, it employs over 50,000 people worldwide. Dow serves to customers in different market segments, with a wide variety of products made for each one. The magnitude of Dow makes demand forecasting a challenge. Dow is using hierarchical statistical demand forecasting techniques to accurately forecast demand for the key products and customers. This poster is about the data and predictive analytics methods and tools used to develop the actionable demand forecasts.