(45a) The Case for Open Innovation

Open Innovation is a term used extensively in companies of all sectors to encourage cooperation between companies, academia and government to reduce risk exposure and leverage capability in developing and commercializing technology. Shell has a decades-long history of open innovation in Shell GameChanger and continues today in support of its new formed New Energies business.

The process of managing open innovation does not follow the typical path in business which have historically developed technology with in-house capability and resources in order to extract as much value as possible. New ways of working and thinking in technology organizations must be adapted to leverage the possibilities of open innovation.

This talk will include generic case studies in which open innovation was successful and led to new products lines, and cases in which open innovation did not consider all business model or supply chain model aspects and failed to produce commercial success.