How to Market Personal Care Products Creatively While Being Compliant | AIChE

How to Market Personal Care Products Creatively While Being Compliant

Authors 

Aral, B. - Presenter, Hearst Corporation

An overview of federal as well as some notable state regulations will be provided. Key consumer watchdogs, industry groups and scientific organizations and their oversight will be outlined. Examples of non-compliant product claims or positioning will be given, to help avert legal action.

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