Sustain the C2C Pathway

Experiencing the advancement of conceptual ideas to reality is undoubtedly the pinnacle of achievement for innovators. However, the journey between those two ends is very arduous and challenging and as a result, several seemingly breakthrough ideas cannot sustain the concept to commercialization (C2C) pathway when they fail to realize the programmatic milestones resulting in loss of stakeholder and investor confidence. Consequently, successful product/process technology development initiatives often use comprehensive frameworks that integrate market facing elements and the techno-economic aspects with dynamic business models that could quickly adapt to the challenges encountered during the development cycle. Such initiatives create value through technical breakthroughs and build positive equity while retaining or boosting investor confidence throughout the process leading to highly successful products and technologies.