Filling the measurement gap on corporate action on plastic waste

While many companies are stepping up to address the global waste crisis with large-scale plastic commitments, they haven’t been equipped with the industry-wide standard to measure how their actions are amounting to impact. That’s why World Wildlife Fund (WWF) launched ReSource: Plastic as a first-of-its-kind effort to fill this gap, creating a common measurement framework to quantify corporate impact on plastic waste reduction. In this talk, WWF’s Erin Simon deep dives into how ReSource’s innovative methodology is not only framing progress, but through an unprecedented step towards corporate transparency is also fostering much-needed collaboration across the industry.