This webinar describes four steps for managers to take before embarking on product development programs or projects. In chemical and other industry enterprises new and better products and processes will ensure both company survival and increasing shareholder wealth. New products improve life for customers and bring the rewards of competitive advantage, while process innovations bring incremental and breakthrough systems for production. In a capital-intensive industry, these improvements are critical to survival. Often, development efforts for new products and the processes to make them go hand in hand.
Unfortunately, many R&D managers treat all development efforts pretty much the same. Consciously or unconsciously, they fail to allot the extra attention deserved by more vital (as measured by business contributions) new product and process development (NPPD) programs. Their organizations win recognition for great technology but produce little business success. The preparations recommended in the course will improve chances for success.
Presenter
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